{"id":"sales-price-increase-faq-for-reps","audience":"sales","category":"sales-work","technique":"grounding","track":"sales","level":"intermediate","title":"Write a price increase FAQ your reps can use on calls","free":false,"task":"Your company is raising the Pro plan from $79 to $89 a month on March 1. Write an FAQ for reps with exactly 4 Q&A pairs, each question on a line starting \"Q:\" and each answer on a line starting \"A:\" under 30 words. Use only the reasons and options in the memo, and don't claim competitors are raising prices too. Plain text, under 170 words.","materialLabel":"Your internal memo (attached to your prompt automatically)","material":"INTERNAL MEMO - Pro plan price change (from Finance + Product, Nov 3)\n\nWhat: Pro plan goes from $79/month to $89/month on March 1, 2027. Starter and Enterprise unchanged.\nWho: all existing Pro customers. They get an email on Dec 1, so 90 days notice.\nWhy:\n- Hosting and SMS costs up about 18% since 2024\n- New features added this year: two-way texting, payment links, Spanish interface\n- First Pro increase since 2021\n\nOptions for customers:\n- Lock in $79 for 12 more months by switching to annual billing before Jan 31, 2027\n- Downgrade to Starter ($49) anytime, losing payment links and two-way texting\n- No other discounts approved; reps can't offer custom pricing\n\nRep Slack chatter (not from Finance): \"Tell them everyone in the market is raising prices, Bookwise went up 20%.\" Nobody has confirmed Bookwise's prices.\n\nTop questions from the pilot calls: Why now? Can I keep my price? What do I get for it? Can I get a discount?","rules":[{"type":"plainText"},{"type":"maxWords","max":170}],"mistakes":[{"title":"Using rep chatter","why":"The AI repeats the unconfirmed Bookwise claim as a talking point.","fix":"Add: \"Don't claim competitors are raising prices.\"","checks":["r2"]},{"title":"Inventing a discount","why":"The AI offers a loyalty discount to soften the news.","fix":"Add: \"The only options are the annual lock and the Starter downgrade. No other discounts.\"","checks":["r1","r2"]},{"title":"No fixed shape","why":"The AI writes a long doc with headings and bold questions.","fix":"Say: \"Exactly 4 pairs. Question line starts Q:, answer line starts A:.\"","checks":["r0","plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs long when you only give a total like 170 words.","fix":"Cap each part instead, like \"each answer under 30 words,\" so the total lands well under 170.","checks":["maxWords"]}],"promptHints":[{"label":"Sets the Q/A shape","patterns":["q:","a:","\\b(4|four)\\b.{0,20}(q|questions|pairs)"]},{"label":"Names the options","patterns":["annual","jan(uary)? 31","lock"]},{"label":"Bans the competitor claim","patterns":["competitor","bookwise"]},{"label":"Bans new discounts","patterns":["no (other )?discounts?","custom pricing"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Reps repeat what's on the FAQ, so it has to match the memo exactly. Give the Q/A shape and say what's not allowed.","rubricLabels":["Has exactly 4 questions on lines starting \"Q:\" each followed by an answer on a line starting \"A:\"","The keep-my-price answer gives the annual billing lock at $79 for 12 months if switched before Jan 31, 2027","Does not say competitors or Bookwise are raising prices, and the discount answer says reps can't offer custom pricing or other discounts"]}