{"id":"sales-price-objection-replies","audience":"sales","category":"brainstorming","technique":"examples","title":"Brainstorm replies to \"too expensive\" in your best rep's style","free":false,"task":"Your reps keep hearing \"Fieldnote is too expensive.\" You want exactly 5 numbered replies they can say on a call, in the style of your best rep's line: \"Expensive compared to what? How many jobs did you reschedule last month?\" Each reply must open with a question back to the buyer, use only approved proof points from the battlecard, and never offer or hint at a discount. Keep the list under 100 words, plain text, with no intro or explanations. Write a prompt that gets those 5 replies.","materialLabel":"Sales battlecard (attached to your prompt automatically)","material":"FIELDNOTE BATTLECARD - Price objections (updated Oct 2026)\n\nWhat Fieldnote is: scheduling and dispatch app for field-service teams (HVAC, plumbing, cleaning). Replaces paper dispatch boards and shared spreadsheets.\n\nPricing: $39 per technician per month. No setup fee. Month-to-month, cancel anytime.\n\nAPPROVED proof points (legal cleared):\n- Customers cut missed appointments by 31% in their first year (2025 customer survey, 212 companies).\n- Average setup takes 9 days, including training.\n- Techs get the day's route on their phone by 7am, with customer notes.\n\nNOT APPROVED, do not use:\n- \"Saves each dispatcher 10 hours a week.\" From one beta customer. Legal says not enough data.\n- \"The #1 rated dispatch app.\" No source.\n\nCompetitor facts (OK to use):\n- RouteMax: $29 per tech, plus a $2,000 setup fee and a 12-month contract.\n\nPOLICY: No discounts, free months or \"special pricing\" before procurement is involved. Reps who discount on a first call get escalated to the VP.\n\nWhat buyers usually mean by \"too expensive\": they compare us to free spreadsheets and forget the cost of missed jobs and overtime.","rules":[{"type":"numberedItems","count":5},{"type":"maxWords","max":100},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"help with price objections\"","why":"The AI writes a general sales lesson with headings and frameworks instead of lines a rep can say.","fix":"Be exact: \"Exactly 5 numbered replies a rep can say out loud.\"","checks":["numberedItems"]},{"title":"Describing the style instead of showing it","why":"\"Make them conversational\" means something different to the AI. It defaults to long, polished pitches.","fix":"Paste your best rep's line and say \"Match this style: open with a question back to the buyer.\"","checks":["r0"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 100 words\" and it often lands well over.","fix":"Cap each part instead, like \"each line under 14 words,\" so the total lands well under 100.","checks":["maxWords"]},{"title":"Letting it use any claim on the page","why":"The AI grabs the most impressive numbers, including the ones legal hasn't approved, and sometimes invents new ones.","fix":"Add: \"Use only the approved proof points. No other numbers.\"","checks":["r1"]},{"title":"Not ruling out discounts","why":"Sales advice from AI often ends with \"offer a limited-time discount\", which breaks your policy.","fix":"Add: \"Never offer or hint at a discount or free months.\"","checks":["r2","plainText"]}],"promptHints":[{"label":"Says how many replies","patterns":["\\b(5|five)\\b.{0,20}(replies|responses|lines|answers)"]},{"label":"Shows an example","patterns":["expensive compared to what","example","like this","style"]},{"label":"Opens with a question","patterns":["question back","open(s)? with a question","start(s)? with a question"]},{"label":"Limits claims to approved ones","patterns":["approved","only.{0,30}battlecard","not approved","no other numbers"]},{"label":"Rules out discounts","patterns":["discount","free month","special pricing"]}],"hint":"Telling the AI the style is weaker than showing it. Paste your best rep's line as an example, then say how many replies, how long, and which claims are off limits.","track":"writing","rubricLabels":["Every reply opens with a question back to the buyer, in the style of the example line","Uses only approved facts from the battlecard: no '10 hours a week' claim, no '#1 rated' claim, and no numbers that aren't on the battlecard","No reply offers or hints at a discount, lower price, free months or special pricing"]}