{"id":"sales-renewal-24-month-offer-email-math","audience":"sales","category":"sales-work","technique":"constraints","track":"sales","level":"intermediate","title":"Offer a 24-month renewal with the savings math and no pressure","free":false,"task":"Write a renewal email offering a 24-month term. Line 1 must be exactly \"Subject: Renewal options for Kestrel Print\". Start with \"Hi Tom,\". Plain text under 100 words. Show the two options with math (12 months vs 24 months, total over 24 months for each) and the difference, say the renewal date, and ask which he prefers by Dec 4. Don't use urgency words and sign off \"Ines\".","materialLabel":"Renewal pricing (attached to your prompt automatically)","material":"Customer: Kestrel Print (12 seats). Contact: Tom Brandt. Rep: Ines.\nCurrent price: $1,150 per month ($13,800 per year). Renewal date: Dec 15 2026.\n\nOption 1 (12-month renewal): $1,150 per month x 12 = $13,800; then the 2027 list uplift applies to the second year's price at the next renewal (not stated in this email).\nOption 2 (24-month renewal): $1,090 per month x 24 = $26,160, price locked for both years.\nTotal over 24 months for Option 1 at today's price: $13,800 x 2 = $27,600 (uplift not included).\nDifference at today's price: $27,600 - $26,160 = $1,440 saved with Option 2.\n\nNot to say: 'prices will rise', 'limited time'. Tom likes plain numbers.","rules":[{"type":"maxWords","max":100},{"type":"plainText"}],"mistakes":[{"title":"Urgency or price-rise hints","why":"The AI says prices will rise.","fix":"Add: \"No urgency words or hints about price rises.\"","checks":["r2"]},{"title":"Missing the 24-month totals","why":"The AI compares monthly prices only.","fix":"Add: \"Show totals over 24 months and the difference.\"","checks":["r1"]},{"title":"Wrong subject or opener","why":"The AI writes its own subject.","fix":"Add: \"Exact subject and opener.\"","checks":["r0"]},{"title":"Long email","why":"The AI writes a long email.","fix":"Add: \"Plain text under 100 words.\"","checks":["maxWords","plainText"]}],"promptHints":[{"label":"Sets subject and opener","patterns":["subject: renewal options","hi tom"]},{"label":"Shows both options with math","patterns":["1,090","26,160","27,600","x 24"]},{"label":"States the difference","patterns":["1,440","difference"]},{"label":"Asks for a choice by a date","patterns":["dec(ember)? 4","prefer"]},{"label":"Bans urgency","patterns":["urgen","prices will rise","limited"]}],"hint":"Give the exact subject and opener, the math for both options and the ban on urgency.","rubricLabels":["Line 1 is exactly \"Subject: Renewal options for Kestrel Print\" and the body starts with \"Hi Tom,\" and states the Dec 15 2026 renewal date","Shows Option 1 as $1,150 x 12 = $13,800 (or x 24 = $27,600 over two years) and Option 2 as $1,090 x 24 = $26,160, with the $1,440 difference","Asks which he prefers by Dec 4, uses no urgency words or hints about price rises, and signs off Ines"]}