{"id":"sales-renewal-email-new-contact","audience":"sales","category":"sales-work","technique":"audience","track":"sales","level":"intermediate","title":"Introduce yourself to a new contact before an at-risk renewal","free":false,"task":"Your champion at Hollis Property Group left, and Yvonne Clarke now owns your renewal (due Feb 1). Write her an intro email under 120 words that cites 3 numbers from their usage report and offers a 30-minute walkthrough. Don't mention the old champion's complaints, and don't mention a discount, which nobody has asked for. Start with \"Hi Yvonne,\". Plain text, with no subject line.","materialLabel":"Your account notes (attached to your prompt automatically)","material":"Account: Hollis Property Group (apartment management, 26 buildings)\nProduct: our maintenance request app. Renewal: Feb 1, $46k/year.\n\nNews: our champion, Derek Owusu (Facilities Director), left Hollis last month. LinkedIn shows Yvonne Clarke, new VP Operations (joined Oct, came from a hotel chain), now owns vendor renewals.\n\nUsage report (Jan-Oct 2026):\n- 8,240 maintenance requests submitted by residents through the app\n- Average time to close a request: 2.1 days (was 4.6 days before launch)\n- 91% of residents rated their request experience 4 or 5 stars\n\nDerek's complaints last spring (internal notes): hated our invoicing, said our support team was slow in March. Both fixed since.\nMy manager: \"Maybe lead with 10% off to save it?\" - nobody at Hollis has raised price.\nMe: Kai Moreno, Account Manager","rules":[{"type":"maxWords","max":120},{"type":"plainText"}],"mistakes":[{"title":"Bringing up old problems","why":"The AI sees Derek's complaints and apologizes for them, planting doubts in a new reader.","fix":"Add: \"Don't mention Derek's complaints.\"","checks":["r2"]},{"title":"Leading with a discount","why":"Your manager's idea is in the notes, so the AI may offer 10% off unprompted.","fix":"Add: \"No discount; nobody has asked about price.\"","checks":["r2"]},{"title":"Generic value talk","why":"The AI says \"we've delivered great results\" without the numbers.","fix":"Add: \"Cite 3 numbers from the usage report.\"","checks":["r1"]},{"title":"Wrong greeting","why":"The AI opens with \"Dear Ms. Clarke\" or a pleasantry.","fix":"Add: \"Start with: Hi Yvonne,\"","checks":["r0"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs long when you only give a total like 120 words.","fix":"Cap each part instead, like \"each paragraph under 30 words,\" so the total lands well under 120.","checks":["maxWords","plainText"]}],"promptHints":[{"label":"Says who the reader is","patterns":["yvonne","new (vp|contact)","doesn'?t know"]},{"label":"Uses the numbers","patterns":["usage","8,?240","\\b3\\b.{0,10}numbers"]},{"label":"Leaves out the past","patterns":["complaints","derek"]},{"label":"Rules out a discount","patterns":["no discount","discount"]},{"label":"Sets a size","patterns":["\\d+\\s*words","under \\d+","short","\\d+\\s*(sentences|lines)"]}],"hint":"A new contact has no history with you. Tell the AI who she is, which numbers to lead with and what to leave out.","rubricLabels":["Starts with \"Hi Yvonne,\" and the email has no bold or heading marks","Cites 3 numbers from the usage report (for example 8,240 requests, 2.1 days vs 4.6 days, 91% rated 4 or 5 stars) and offers a 30-minute walkthrough","Does not mention Derek's complaints (invoicing or slow support) and does not mention a discount or 10% off"]}