{"id":"sales-renewal-price-lock-email","audience":"sales","category":"sales-work","technique":"grounding","track":"sales","level":"advanced","title":"Email a renewal customer about a price rise that doesn't apply yet","free":false,"task":"Draft a renewal email to Tom at Kestrel Print. Our 6% price increase starts for renewals on Jan 1 2027, but Tom's renewal is earlier, so his price does not change. State his unchanged renewal amount, say plainly that the increase will apply to his next renewal, and ask him to return the signed order form by Dec 10. No urgency tricks, no \"lock in now\" language. Under 120 words, plain text, subject line first.","materialLabel":"Renewal record and price memo (attached to your prompt automatically)","material":"Customer: Kestrel Print (12 seats). Contact: Tom Brandt, operations manager.\nCurrent plan: Team plan, $1,150/month = $13,800/year.\nRenewal date: Dec 15 2026. Term: 12 months.\n\nPrice memo (internal, Oct 2026):\n- List price rises 6% for all renewals starting on or after Jan 1 2027.\n- Renewals before Jan 1 2027 renew at current prices.\n- Sales may not tell customers the increase is \"coming soon so renew early\" - the date is just policy.\n- Order forms must be signed by Dec 10 to process before the Dec 15 renewal (finance cutoff).\n\nAccount history: Tom asked in September if prices were going up. Usage steady, no support problems. He is price-sensitive and likes plain emails.\n\nSender: Ines, account manager.","rules":[{"type":"maxWords","max":120},{"type":"plainText"}],"mistakes":[{"title":"Applying the increase now","why":"The AI mixes up the dates and raises this renewal by 6%.","fix":"Add: \"His price does not change; the increase applies to his next renewal.\"","checks":["r1"]},{"title":"Fake urgency","why":"The AI says \"renew early to lock in today's price.\"","fix":"Add: \"No urgency language such as lock in or act now.\"","checks":["r1"]},{"title":"Vague call to action","why":"The AI says \"let me know\" with no date.","fix":"Add: \"Ask for the signed order form by Dec 10.\"","checks":["r2"]},{"title":"Long markdown email","why":"The AI writes a long formatted email.","fix":"Add: \"Plain text, subject line first, under 120 words.\"","checks":["r0","plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs long when you only give a total.","fix":"Cap each part, like \"each line under 15 words,\" so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"States the amount unchanged","patterns":["unchanged","same price","doesn.t change","13,800"]},{"label":"Clarifies which renewal","patterns":["next renewal","2027"]},{"label":"Bans urgency","patterns":["urgency","lock in","act now","pressure"]},{"label":"Names the deadline","patterns":["dec(ember)? 10","signed order form"]},{"label":"Sets the length and form","patterns":["\\d+\\s*words","plain text","subject"]}],"hint":"Say which renewal the increase touches, what to leave out, and the one deadline that is real.","rubricLabels":["Line 1 is a subject line starting with \"Subject:\" and the email states the renewal amount as $13,800 for the year (or $1,150 per month), unchanged","Says the 6% increase applies to his next renewal (after Jan 1 2027), not this one, and does not use urgency language such as \"lock in\", \"act now\" or \"before prices go up\"","Asks him to return the signed order form by Dec 10 and signs off as Ines"]}