{"id":"sales-seasonal-offer-email-honest-terms","audience":"small-business","category":"sales-work","technique":"grounding","track":"sales","level":"intermediate","title":"Announce a seasonal offer with its real terms and no fake scarcity","free":false,"task":"Write a promotional email about the year-end offer. Plain text under 100 words, subject line first. State the discount, the exact eligibility rules and the real deadline from the notes, and give the price math for the example plan. Do not claim limited quantities, countdowns or that it's a \"last chance\", and don't imply existing customers qualify. Line 1 must be exactly \"Subject: Year-end offer for new customers\" and the email signs off \"Kyle\".","materialLabel":"Promo rules (attached to your prompt automatically)","material":"YEAR-END OFFER (Marketing + Finance, approved Nov 2):\n- 15% off the first year of an annual plan.\n- New customers only. Existing customers do not qualify. Trial users who convert to a paid plan count as new customers.\n- Must sign by Dec 15 2026 (11:59 pm ET).\n- Applies to Team and Business plans; not Starter.\n- Example: Team plan, 10 users, list $30 per user per month = $3,600 per year; with the offer: 3,600 x 85% = $3,060.\n- No limit on how many customers can use it.\n- Cannot be combined with other discounts. Offer is not retroactive.\n\nDo not say: 'limited spots', 'only X left', 'last chance'. Existing customers asking about it should be told it's for new customers.\n\nSender: Kyle at Tallyhouse. Audience: small-business owners on a trial or newsletter list.","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Fake scarcity","why":"The AI says 'only 50 spots left'.","fix":"Add: \"No limited quantities, countdowns or last chance.\"","checks":["r2"]},{"title":"Missing eligibility","why":"The AI doesn't say new customers only.","fix":"Add: \"State the eligibility rules exactly.\"","checks":["r0"]},{"title":"Math not shown","why":"The AI says 'save $540'.","fix":"Add: \"Show 3,600 x 85% = $3,060.\"","checks":["r1"]},{"title":"Long promo","why":"The AI writes a long, bold email.","fix":"Add: \"Plain text under 100 words, subject first.\"","checks":["maxWords","plainText"]}],"promptHints":[{"label":"States the offer and eligibility","patterns":["15%","new customers","eligib"]},{"label":"Names the deadline","patterns":["dec(ember)? 15"]},{"label":"Asks for the math","patterns":["math","3,600","85%"]},{"label":"Bans scarcity","patterns":["limited","last chance","countdown"]},{"label":"Sets form","patterns":["subject","plain text","under 100"]}],"hint":"Ask for the exact terms and deadline, the math and a ban on fake scarcity.","rubricLabels":["Line 1 starts with \"Subject:\" and the body states 15% off the first year of an annual Team or Business plan for new customers who sign by Dec 15 2026, with line 1 exactly \"Subject: Year-end offer for new customers\" and the sign-off Kyle","Shows the example math 3,600 x 85% = $3,060 for 10 Team users and notes the offer cannot be combined with other discounts","Does not claim limited quantities, countdowns or last chance, does not offer it to existing customers, and does not include the Starter plan"]}