{"id":"sales-trial-ending-check-in-email","audience":"small-business","category":"sales-work","technique":"grounding","track":"sales","level":"beginner","title":"Check in before a free trial ends, honestly and briefly","free":false,"task":"Write an email to a trial user whose 14-day trial ends in 3 days. Plain text under 90 words, subject line first. Use two usage facts from the notes (exact numbers), offer the 7-day extension only because the notes say it's available on request, and give the plan price. Do not say the trial will \"expire soon\" in a pressuring way and don't claim anything about what other users do.","materialLabel":"Trial account data (attached to your prompt automatically)","material":"Trial user: Ruth Salgado, owner of Salgado Bakery (3 staff). Product: Pantry Pal, ingredient and ordering tracker. Rep: Ivan.\n\nTrial: Nov 1 to Nov 15 2026. Today: Nov 12.\nUsage so far: 41 ingredients added; 3 supplier orders created; the reports page was never opened; 2 of 3 staff logged in.\nPlan after trial: Starter $49/month for up to 5 users.\n\nPolicy: Reps may offer a one-time 7-day trial extension if the user asks or hesitates; reps must not offer discounts.\nBenchmark (internal): 'users who create 5 orders convert at 3x' - not for customer-facing use.\n\nRuth's tone in her one support message: friendly, brief, busy mornings; she prefers email after 2 pm.","rules":[{"type":"maxWords","max":90},{"type":"plainText"}],"mistakes":[{"title":"Quoting the internal benchmark","why":"The AI says 'users with 5 orders convert at 3x'.","fix":"Add: \"Don't claim anything about other users.\"","checks":["r2"]},{"title":"Pressure wording","why":"The AI says 'your trial is about to expire!'","fix":"Add: \"Calm tone; no pressure about expiry.\"","checks":["r2"]},{"title":"Vague usage","why":"The AI says 'you've been using the app'.","fix":"Add: \"Cite two exact usage numbers.\"","checks":["r0"]},{"title":"Long email","why":"The AI writes a long email with bold.","fix":"Add: \"Plain text under 90 words, subject first.\"","checks":["maxWords","plainText","r1"]}],"promptHints":[{"label":"Asks for exact numbers","patterns":["exact","two (usage )?facts","numbers"]},{"label":"Mentions the price","patterns":["\\$49","price"]},{"label":"Offers the extension","patterns":["extension","7.day"]},{"label":"Bans pressure and claims","patterns":["pressure","other users","expire"]},{"label":"Sets form and length","patterns":["subject","plain text","under \\d+"]}],"hint":"Ask for exact usage numbers, the price and extension, and ban pressure and benchmarks.","rubricLabels":["Line 1 starts with \"Subject:\" and the body cites two exact usage facts such as 41 ingredients added and 3 supplier orders created","Mentions the Starter price of $49 per month and says a 7-day extension is available if she wants it, without offering a discount","Does not use pressure wording about the trial expiring and does not mention the 3x conversion benchmark or what other users do"]}