{"id":"search-pm-competitor-teardown-brief","audience":"product-managers","category":"ai-search","track":"research","technique":"constraints","title":"Write a deep-research brief for a competitor teardown","free":false,"task":"You're asking a deep-research tool to study rival scheduling app Calendry before planning season. Write the brief as exactly 5 numbered lines labeled Question:, Focus on:, Sources:, Exclude: and Output:, where Sources: is limited to Calendry's own changelog, help docs and pricing page plus dated reviews from 2026, Exclude: rules out rumor and leak sites, and Output: asks for a table with Feature, Plan, Date shipped and Source columns. Plain text, under 110 words.","materialLabel":"Your notes (attached to your prompt automatically)","material":"Notes for Calendry teardown (planning starts Nov 17)\n\nWhat leadership wants to know:\n- what Calendry shipped in 2026, especially team scheduling and AI features\n- which features are on which paid plan\n- did they change prices this year?\n\nWhat I don't care about: their marketing campaigns, their funding, their CEO's podcast.\n\nWhat I've seen so far:\n- a \"leaks\" site claiming Calendry is building video calls (no source)\n- Calendry changelog (has dates)\n- Calendry help center\n- 2023 review comparing scheduling apps (old UI)\n- a few 2026 reviews on SoftwareScope with dates\n\nOur own app: Slotwise. Same market, small teams.","rules":[{"type":"numberedItems","count":5},{"type":"maxWords","max":110},{"type":"plainText"}],"mistakes":[{"title":"Asking for a teardown","why":"The AI writes one from memory, full of guesses about features.","fix":"Say: \"Write a brief for a research tool, not the teardown.\"","checks":["r0"]},{"title":"Not limiting sources","why":"Research tools love leak sites and old reviews.","fix":"Add: \"Sources: changelog, help docs, pricing page, dated 2026 reviews. Exclude rumor and leak sites.\"","checks":["r1"]},{"title":"No output shape","why":"The tool writes an essay you can't compare against your roadmap.","fix":"Add: \"Output: table with Feature, Plan, Date shipped, Source.\"","checks":["r2"]},{"title":"Long or formatted output","why":"AI adds an intro, bold labels and tips you didn't ask for.","fix":"Add: \"Only the numbered lines, each under 20 words, plain text.\"","checks":["numberedItems","maxWords","plainText"]}],"promptHints":[{"label":"Asks for a brief","patterns":["brief","research tool","deep.?research"]},{"label":"Says what to focus on","patterns":["2026","team scheduling","ai features","plan"]},{"label":"Limits the sources","patterns":["changelog","help docs","pricing page"]},{"label":"Excludes rumors","patterns":["rumor","leak","exclude"]},{"label":"Asks for a table","patterns":["table","date shipped"]}],"hint":"A teardown is only as good as its sources. Tell the research tool where to look, what to ignore and what shape to return.","rubricLabels":["The Question or Focus on line covers what Calendry shipped in 2026 (team scheduling and AI features), plan placement and 2026 price changes, and doesn't include marketing, funding or the CEO's podcast","The Sources line names Calendry's changelog, help docs and pricing page plus dated 2026 reviews, and the Exclude line rules out rumor and leak sites","The Output line asks for a table with Feature, Plan, Date shipped and Source columns"]}