{"id":"search-pm-pet-feeder-market-queries","audience":"product-managers","category":"ai-search","track":"research","technique":"context","title":"Turn a market-size question into searches you can trust","free":false,"task":"Your VP asked \"how big is the pet tech market?\", but you only need US households with a cat or dog that might buy a smart feeder, using 2025 or 2026 figures. Write exactly 4 numbered lines: 3 search queries for an AI search tool, each under 20 words, then a line starting Exclude: that rules out vendor press releases and paywalled report teasers. Plain text, under 90 words.","materialLabel":"Your notes (attached to your prompt automatically)","material":"Notes for the feeder sizing ask (from 1:1 with Marisol, VP Product)\n\nHer question: \"How big is the pet tech market? Is a smart feeder worth it?\"\n\nWhat we're actually building: a smart feeder for cats and small dogs, $129, app-connected, US launch first.\n\nWhat I found when I searched \"pet tech market size\":\n- \"Global pet tech market to reach $45 billion by 2030!\" (press release from PetSense, who sells collars)\n- A research firm page: \"Smart Pet Products Report 2026 - buy full report for $4,500\" (shows one chart, numbers blurred)\n- 2019 survey of pet owners in the UK\n- Pet industry association page with 2025 US ownership numbers (cats and dogs by household)\n\nWhat I need for the deck: how many US households have a cat or dog, how many already own any smart pet device, what people pay for feeders.\n\nDeck due Nov 14.","rules":[{"type":"numberedItems","count":4},{"type":"maxWords","max":90},{"type":"plainText"}],"mistakes":[{"title":"Searching the VP's words","why":"\"Pet tech market size\" brings back global hype numbers from companies selling something.","fix":"Say what you need: \"US households with a cat or dog, 2025 or 2026.\"","checks":["r0"]},{"title":"Not listing what the deck needs","why":"The AI writes three versions of the same market-size query.","fix":"Add: \"One query each for ownership, smart device use and feeder prices.\"","checks":["r1"]},{"title":"No exclusions","why":"AI search leans on press releases and report teasers because they rank well.","fix":"Add: \"Exclude: vendor press releases and paywalled teasers.\"","checks":["r2"]},{"title":"No shape or length","why":"The AI explains each query in a paragraph, with bold labels.","fix":"Add: \"Exactly 4 numbered lines, each under 20 words, plain text.\"","checks":["numberedItems","maxWords","plainText"]}],"promptHints":[{"label":"Narrows the place and years","patterns":["\\bus\\b|united states","2025","2026"]},{"label":"Says what the deck needs","patterns":["households","smart (pet )?device","feeder price|pay for"]},{"label":"Asks for an exclude line","patterns":["exclude","press release","paywall"]},{"label":"Asks for queries, not answers","patterns":["quer(y|ies)","search terms"]},{"label":"Sets the shape","patterns":["\\b(4|four)\\b.{0,20}lines","under \\d+ words","plain"]}],"hint":"The VP's question isn't the one you need answered. Tell the AI the real question, place and years, and what sources to keep out.","rubricLabels":["All 3 queries are limited to the US and to 2025 or 2026, and none asks about the global pet tech market","The queries cover what the notes need: US households with a cat or dog, how many own a smart pet device, and what people pay for feeders","Line 4 starts with Exclude: and rules out vendor press releases and paywalled report teasers, and nothing comes after it"]}