{"id":"vis-6s-ad-storyboard-veo","audience":"marketing","category":"image-video","track":"visual","technique":"format","title":"Storyboard a 6-second vertical ad as a Veo prompt","free":false,"task":"Your team cut the Tidepool bottle ad down to a 6-second vertical (9:16) video, and you'll generate it with Veo. Get Claude to write the Veo prompt as a first line that states 9:16 and 6 seconds, then exactly 3 numbered shots, each with its duration in seconds and a camera term (like close-up or slow push-in), adding up to 6 seconds. The only on-screen text is \"Cold for 24 hours\" in the last shot, with no voiceover. Plain text, under 150 words.","materialLabel":"The brief (attached to your prompt automatically)","material":"Tidepool bottle - spot brief (v2)\n\nProduct: Tidepool insulated steel bottle, 20 oz, seafoam green with a white cap. Matte finish, small wave icon etched near the base.\n\nOriginal plan (approved in March): 8-second horizontal spot, 4 shots, for pre-roll:\n1. Beach parking lot, car door opens\n2. Bottle pulled from a hot car seat\n3. Ice clinks into a cup\n4. Logo end card with tagline and website\n\nWhat we want people to feel: it's blazing hot out, and the water is still ice cold.\n\nGood moments from the shoot ideas board:\n- condensation on the outside of a cup next to the dry bottle\n- a hand twisting off the cap, cold mist\n- ice cubes dropping into a glass in slow motion\n- golden late-afternoon sun, heat shimmer over the sand\n\nTagline options from the copy team: \"Cold for 24 hours\" (legal approved), \"Colder than the ocean\" (not approved, no data), \"Stays cold. Period.\"\n\nMusic: upbeat ukulele track from the library. Voiceover script exists from the 8-second version: \"Hot day? Not inside a Tidepool.\"\n\nAudience: 18 to 34, beach and park weekenders.","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":150},{"type":"plainText"}],"mistakes":[{"title":"Reusing the old plan","why":"The AI follows the 8-second, 4-shot horizontal plan in the brief, with a logo card at the end.","fix":"Add: \"Exactly 3 numbered shots, 9:16, 6 seconds total.\"","checks":["numberedItems","r0","r1"]},{"title":"No timing per shot","why":"Video tools need durations; without them the AI writes a mood paragraph with no beats.","fix":"Show it: \"1. (0-2s) Close-up: ...\"","checks":["r0"]},{"title":"No camera language","why":"The AI describes what happens but not how it's filmed.","fix":"Add: \"Each shot names a camera term, like close-up or slow push-in.\"","checks":["r1"]},{"title":"Letting the unapproved lines in","why":"The AI picks the catchier tagline or keeps the old voiceover.","fix":"Add: \"Only on-screen text: Cold for 24 hours, last shot. No voiceover.\"","checks":["r2"]},{"title":"Getting a formatted storyboard doc","why":"The AI makes a table with bold headings and explanations, too long to paste.","fix":"Add: \"Plain text, under 100 words, no notes.\"","checks":["plainText","maxWords"]}],"promptHints":[{"label":"Sets the shape and length","patterns":["9\\s*:\\s*16","6[ -]?s(ec|econds)?"]},{"label":"Asks for 3 numbered shots","patterns":["\\b(3|three)\\b.{0,15}shots"]},{"label":"Gives each shot a duration","patterns":["\\d\\s*-\\s*\\d\\s*s","duration","seconds each"]},{"label":"Asks for camera terms","patterns":["camera","close-up","push-in"]},{"label":"Limits on-screen text","patterns":["cold for 24 hours","no voice ?over","only (on-screen )?text"]}],"hint":"Video tools need beats, timings and camera moves, and your brief still holds the old 8-second plan. Give the new length and shape, show one shot line literally, and say exactly what text appears.","rubricLabels":["Each of the 3 shots states a duration in seconds, and the durations add up to exactly 6 seconds","Opens with a first line that states vertical 9:16 and 6 seconds, and each shot names a camera term (such as close-up, slow push-in, overhead, tracking)","The only on-screen text is 'Cold for 24 hours' in the last shot (no other tagline, website or logo card), and it says no voiceover"]}