{"id":"vis-mkt-hero-banner-shoe","audience":"marketing","category":"image-video","track":"visual","technique":"constraints","title":"Write a Midjourney prompt for a wide website hero banner","free":false,"task":"You're launching the Stridewell Tempo running shoe and need the website hero image from Midjourney. Get Claude to write one paste-ready Midjourney prompt: a single plain-text paragraph under 100 words that ends with --ar 3:1 and a --no list. The shoe sits on the right third, the left half stays dark and empty for the headline, it uses the launch colorway (not the sample), and there are no people, no text and no other brands' logos.","materialLabel":"The brief (attached to your prompt automatically)","material":"Launch brief - Stridewell Tempo\n\nProduct: Stridewell Tempo, a lightweight road-running shoe. Knit upper, thick foam sole, reflective heel tab.\n\nColorway: the samples we shot in July were white and red. Final launch colorway (approved Aug 30): slate gray #4A5568 upper with a volt green #C6F432 sole. Only the launch colorway goes on the site.\n\nScene ideas:\n- Wet city street at dawn, puddles reflecting streetlights, mist.\n- The shoe mid-stride, slightly lifted, a splash under the sole.\n- Low camera angle, almost on the ground.\n\nSite layout: the headline \"Run the city before it wakes\" and a Shop button go on top of the image, on the left side, in white text.\n\nFrom the kickoff:\n- Sales wants a famous marathon runner wearing it. (We have no deal with any athlete.)\n- Someone suggested putting a rival's shoe in the background \"crushed\".\n- The agency used a sunny beach for the last launch.\n\nImage needs to be wide, the hero area is 1800 x 600 pixels.","rules":[{"type":"maxWords","max":100},{"type":"plainText"}],"mistakes":[{"title":"Not naming the tool","why":"Without \"Midjourney\", the AI skips --ar 3:1 and you get a square image that can't fill the banner.","fix":"Add: \"End with --ar 3:1 --no people, text, logos.\"","checks":["r0"]},{"title":"No room for the headline","why":"The AI centers the shoe, so the white headline lands on top of it.","fix":"Add: \"Shoe on the right third, left half dark and empty.\"","checks":["r1"]},{"title":"Using the sample colors","why":"The brief mentions the white and red samples first, and the AI may describe them.","fix":"Add: \"Launch colorway only: slate gray #4A5568, volt green #C6F432 sole.\"","checks":["r2"]},{"title":"Following kickoff ideas","why":"The AI adds a famous runner or a crushed rival shoe.","fix":"Add: \"No people, no other brands.\"","checks":["r2"]},{"title":"Getting options and tips","why":"The AI gives several versions with headings.","fix":"Add: \"Output only the prompt, one plain-text paragraph, about 55 words.\"","checks":["plainText","maxWords"]}],"promptHints":[{"label":"Names the tool","patterns":["midjourney"]},{"label":"Sets the wide shape","patterns":["--ar\\s*3\\s*:\\s*1","3\\s*:\\s*1"]},{"label":"Saves room for the headline","patterns":["left half","empty","right third"]},{"label":"Gives the launch colors","patterns":["#4A5568","#C6F432","launch colorway"]},{"label":"Excludes people and logos","patterns":["--no","no (people|logos|text)"]}],"hint":"A hero banner is wide and has text on top of it. Name the tool and its shape, say where the empty space goes, and pin down which colorway is real.","rubricLabels":["Ends with Midjourney parameters that include --ar 3:1 and a --no list","Places the shoe on the right third and keeps the left half dark and empty for the headline","Uses the launch colorway (slate gray #4A5568 upper, volt green #C6F432 sole, not white and red) and excludes people, text and other brands' logos (in the prompt or the --no list)"]}