{"id":"vis-mkt-reel-no-fake-testimonial","audience":"marketing","category":"image-video","track":"visual","technique":"constraints","title":"Plan a 10-second Sora reel without a fake customer","free":false,"task":"You're making a 10-second vertical reel for Brightleaf tea with Sora. Get Claude to write the Sora prompt: a first line stating vertical 9:16 and 10 seconds, then exactly 4 numbered shots, each with its duration in seconds and a camera term, adding up to 10 seconds. Plain text, under 160 words. No person talks to the camera or poses as a customer (no testimonials), and the only on-screen text is \"Steep. Sip. Slow down.\" in the last shot.","materialLabel":"The brief (attached to your prompt automatically)","material":"Brightleaf Tea - reel brief\n\nProduct: Brightleaf Evening Chamomile, loose-leaf tea in a matte sage-green tin with a cream label.\n\nGoal: get people to try the new tin. Posting as a Reel and a Story.\n\nShots the team liked:\n- Tin lid twisting open, dried flowers visible.\n- Hot water poured over leaves in a glass teapot, flowers unfurling.\n- Steam rising from a cup by a rainy window.\n- A cozy blanket and a book, lamp light.\n\nOur social manager's idea: \"Let's do a realistic woman talking to the camera saying 'This tea changed my sleep!', like a real review. People trust UGC.\" Our reviews page has no such quote.\n\nCopy options: \"Steep. Sip. Slow down.\" (approved), \"Sleep better tonight\" (not approved, health claim).\n\nLength: Reels autoplay; we want it short. The first draft was 15 seconds and felt slow.\n\nMusic: soft piano, no words.","rules":[{"type":"numberedItems","count":4},{"type":"maxWords","max":160},{"type":"plainText"}],"mistakes":[{"title":"Making a fake review","why":"The AI follows the social manager and scripts a realistic person praising the tea, which is a made-up testimonial.","fix":"Add: \"No person speaks to the camera. No testimonials.\"","checks":["r2"]},{"title":"Using the unapproved line","why":"The AI picks the catchier health claim.","fix":"Add: \"Only on-screen text: Steep. Sip. Slow down., last shot.\"","checks":["r2"]},{"title":"No timing","why":"Without per-shot durations, the clip drifts to 15 seconds or more.","fix":"Show it: \"1. (0-2s) Close-up: ...\" and \"total 10 seconds\".","checks":["r0","numberedItems"]},{"title":"No camera language","why":"The AI lists moments but not how they're filmed.","fix":"Add: \"Each shot names a camera term.\"","checks":["r1"]},{"title":"Formatted production doc","why":"The AI makes a table with bold headings.","fix":"Add: \"Plain text, under 110 words, no notes.\"","checks":["plainText","maxWords"]}],"promptHints":[{"label":"Sets shape and length","patterns":["9\\s*:\\s*16","10[ -]?s(ec|econds)?"]},{"label":"Asks for 4 numbered shots","patterns":["\\b(4|four)\\b.{0,15}shots"]},{"label":"Gives each shot a duration","patterns":["\\d+\\s*-\\s*\\d+\\s*s","duration"]},{"label":"Rules out fake testimonials","patterns":["no (testimonial|person|one) ","testimonial","talk(s|ing)? to (the )?camera"]},{"label":"Limits on-screen text","patterns":["steep\\. sip\\. slow down","only (on-screen )?text"]}],"hint":"A realistic person praising your product is a fake review, even if AI made it. Show the shot format, the total length, and exactly what text and people may appear.","rubricLabels":["Each of the 4 shots states a duration in seconds, and the durations add up to exactly 10 seconds","Opens with a first line that states vertical 9:16 and 10 seconds, and each shot names a camera term (such as close-up, overhead, slow push-in)","Has no person speaking to the camera or posing as a customer (no testimonial), and the only on-screen text is 'Steep. Sip. Slow down.' in the last shot (no 'Sleep better tonight')"]}