{"id":"vis-pm-feature-teaser-no-fake-ui","audience":"product-managers","category":"image-video","track":"visual","technique":"constraints","title":"Plan an 8-second feature teaser that shows no invented UI","free":false,"task":"You're announcing Smart Folders and want an 8-second teaser made with Veo for the launch blog. Get Claude to write the prompt as a first line stating 16:9 and 8 seconds, then exactly 4 numbered shots, each with its duration and a camera term, adding up to 8 seconds. Plain text, under 150 words. It must show the idea with abstract shapes only (no screens, UI or devices), and the only on-screen text is \"Smart Folders\" in the last shot.","materialLabel":"The brief (attached to your prompt automatically)","material":"Launch: Smart Folders (Filebird app) - teaser brief\n\nWhat the feature does: files you upload get sorted into folders automatically by type and project. You can undo any move.\n\nWhat's NOT shipping in v1: auto-sharing folders with teammates, AI summaries of files. (Sales keeps mentioning both.)\n\nTeaser idea: abstract story. Paper-like cards drift in, scattered and messy, then glide into neat stacks inside soft rounded folder shapes. Calm, satisfying, clean.\n\nBrand colors: Filebird blue #2F6FED and paper white #FAFAF7.\n\nLegal note from our last launch: the teaser showed a fake app screen with buttons that didn't exist, and support got tickets.\n\nPlacement: top of the launch blog post and LinkedIn. Muted autoplay, so no voiceover.\n\nCopy: \"Smart Folders\" (approved). \"Your files, organized and shared automatically\" (not approved, sharing isn't in v1).","rules":[{"type":"numberedItems","count":4},{"type":"maxWords","max":150},{"type":"plainText"}],"mistakes":[{"title":"Inventing app screens","why":"The AI shows a laptop with a made-up interface, which misrepresents the product.","fix":"Add: \"Abstract shapes only. No screens, UI or devices.\"","checks":["r2"]},{"title":"Promising unshipped features","why":"The AI mentions sharing or AI summaries from sales chatter.","fix":"Add: \"Only on-screen text: Smart Folders.\"","checks":["r2"]},{"title":"No timing","why":"Without durations, the clip length drifts.","fix":"Show: \"1. (0-2s) Close-up: ...\"","checks":["r0","numberedItems"]},{"title":"No camera terms","why":"The AI describes motion but not framing.","fix":"Add: \"Each shot names a camera term.\"","checks":["r1"]},{"title":"Formatted brief","why":"The AI writes headings and bold.","fix":"Add: \"Plain text, under 110 words.\"","checks":["plainText","maxWords"]}],"promptHints":[{"label":"Sets shape and length","patterns":["16\\s*:\\s*9","8[ -]?s(ec|econds)?"]},{"label":"Asks for 4 numbered shots","patterns":["\\b(4|four)\\b.{0,15}shots"]},{"label":"Keeps it abstract","patterns":["abstract","no (screens?|ui|devices|interface)"]},{"label":"Limits on-screen text","patterns":["Smart Folders","only (on-screen )?text"]},{"label":"Gives durations","patterns":["\\d+\\s*-\\s*\\d+\\s*s","duration"]}],"hint":"A teaser that shows invented screens sets wrong expectations. Keep it abstract, give the shots and timings, and limit the text to what's approved.","rubricLabels":["Each of the 4 shots states a duration in seconds, and the durations add up to exactly 8 seconds","Opens with a first line stating 16:9 and 8 seconds, and each shot names a camera term","Uses abstract shapes only, says no screens, UI or devices, and the only on-screen text is 'Smart Folders' in the last shot (nothing about sharing)"]}