{"id":"wri-mkt-award-entry-results","audience":"marketing","category":"applications","technique":"grounding","title":"Fill an award entry's results field with verified numbers","free":false,"task":"You're entering your campaign for a regional marketing award. The Results field needs exactly 3 numbered results, each in the form 'Metric: before -> after', using only numbers from this campaign. Under 60 words, plain text, no superlatives ('best', 'record-breaking', 'incredible', 'unprecedented'). Write a prompt that gets that field.","materialLabel":"Award form and your campaign data (attached to your prompt automatically)","material":"MIDWEST MARKETING AWARDS 2026 - Entry form\nCategory: Best Local Campaign (budget under $50k)\nField 5, Results: \"List measurable results of this campaign. Judges verify numbers with your attached report.\"\n\nCAMPAIGN: \"Ride Local\" - Prairie Path Bike Co-op, April-June 2026, budget $38,000\n\nRESULTS (from our attached report)\n- Spring tune-up bookings: 310 (2025) -> 540 (2026)\n- New co-op members: 120 -> 205\n- Email list: 4,100 -> 6,900 subscribers\n- Instagram followers: 2,300 -> 3,800\n\nNOT THIS CAMPAIGN\n- The fall \"Bike to School\" campaign (Sept-Oct) took website traffic from 9,000 to 21,000 monthly visits. Biggest number we have, but it's a different campaign and not in the report.\n\nNOTES\n- Judges this year said they'd disqualify entries with numbers they can't verify.\n- Our agency wants to call it \"record-breaking\". It isn't; the 2019 campaign had more bookings.","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Writing a paragraph","why":"The AI writes a glowing narrative that hides the numbers.","fix":"Show it: \"Exactly 3 numbered lines like: 1. Tune-up bookings: 310 -> 540.\"","checks":["numberedItems","r0"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 60 words\" and it often lands well over.","fix":"Cap each line: \"each under 10 words.\"","checks":["maxWords"]},{"title":"Using the biggest number","why":"The website jump is impressive, so the AI uses it, but it's from a different campaign.","fix":"Add: \"Only Ride Local numbers. Leave out the fall website traffic.\"","checks":["r1"]},{"title":"Hype words","why":"AI award entries say \"record-breaking\" and \"incredible\", which judges distrust.","fix":"Ban them: \"No best, record-breaking, incredible or unprecedented. Plain text.\"","checks":["r2","plainText"]}],"promptHints":[{"label":"Sets the number of results","patterns":["\\b(3|three)\\b.{0,15}(results|lines|metrics|numbered)","numbered"]},{"label":"Shows the before/after shape","patterns":["->","before","after"]},{"label":"Keeps to this campaign","patterns":["ride local","only (this|the) campaign","website","fall"]},{"label":"Bans hype","patterns":["record.breaking","superlative","hype","incredible"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Judges check numbers. Give the AI the exact line shape, tell it which campaign counts and ban the hype words.","rubricLabels":["Each numbered line has the form 'Metric: before -> after' (an arrow between the before and after numbers)","All 3 results come from the Ride Local campaign data (tune-up bookings 310 -> 540, new members 120 -> 205, email list 4,100 -> 6,900, or Instagram 2,300 -> 3,800), and the website traffic figure from the fall campaign is not used","Uses none of these: best, record-breaking, incredible, unprecedented, and has nothing before or after the 3 lines"]}