{"id":"wri-mkt-brand-voice-check","audience":"marketing","category":"writing-feedback","technique":"verification","title":"Check product copy against your brand voice guide","free":false,"task":"A freelancer sent product copy, and you need to check it against your brand voice guide. Ask for exactly 3 numbered lines, each starting 'Off-brand:', quoting the exact phrase and naming the guide rule it breaks. Then one final line starting 'On-brand:' that quotes the best phrase to keep. Plain text, no rewritten copy. Write a prompt that gets that check.","materialLabel":"The draft copy and your brand guide (attached to your prompt automatically)","material":"DRAFT PRODUCT COPY (Trailbird Daypack 22L)\nUnleash your inner adventurer!!! The Trailbird Daypack is the ULTIMATE pack for epic journeys. Crafted with military-grade fabric, it's basically indestructible. The padded back panel keeps you comfy on long climbs, and the side pocket fits a 1-liter bottle. Don't settle for less - grab yours before they sell out!\n\nTRAILBIRD BRAND VOICE GUIDE (v3)\n1. Calm and practical. No exclamation marks.\n2. No all-caps words.\n3. Claims must be provable. Don't say \"indestructible\", \"military-grade\" or \"waterproof\" unless tested. (Our fabric is 420D recycled nylon, water-resistant, not waterproof.)\n4. No pressure tactics (\"sell out\", \"don't miss\", \"limited time\").\n5. Describe what the gear does for the hiker, in specifics.\n\nNOTES\n- Best line in the draft, per our team: the side pocket fits a 1-liter bottle.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Asking for a rewrite","why":"The AI hands back new copy, so you can't send the freelancer clear notes.","fix":"Show it: \"Exactly 3 numbered lines starting Off-brand:, then one On-brand: line.\"","checks":["numberedItems","r0"]},{"title":"Checking taste, not the guide","why":"The AI gives opinions instead of naming which rule each phrase breaks.","fix":"Add: \"Name the guide rule each phrase breaks; flag unprovable claims.\"","checks":["r1"]},{"title":"Only criticism","why":"Feedback with nothing to keep is hard for a freelancer to use.","fix":"Add: \"End with On-brand: quoting the best phrase. No rewrite. Plain text.\"","checks":["r2","plainText"]}],"promptHints":[{"label":"Gives the labels","patterns":["off-brand","on-brand"]},{"label":"Checks the guide","patterns":["guide","rule","brand voice"]},{"label":"Asks for quotes","patterns":["quote","exact (phrase|words)"]},{"label":"Bans a rewrite","patterns":["don'?t rewrite","no rewrit","not (a )?rewrite","only the"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Freelancers fix copy fastest with rule-based notes. Give the AI the labels, the guide and the line to keep.","rubricLabels":["Each of the 3 numbered lines starts with 'Off-brand:', quotes an exact phrase from the draft, and names the rule it breaks (such as exclamation marks, all caps 'ULTIMATE', unprovable 'military-grade'/'indestructible', or the 'sell out' pressure line)","At least one Off-brand line targets 'military-grade' or 'indestructible' as an unprovable claim (rule 3)","The last line starts with 'On-brand:' and quotes a specific, practical phrase (such as 'the side pocket fits a 1-liter bottle' or the padded back panel), and there is no rewritten copy"]}