{"id":"wri-sales-explain-plan-tiers","audience":"sales","category":"explaining","technique":"audience","title":"Explain two pricing plans to a buyer in plain words","free":false,"task":"A small nonprofit's office manager asked which plan they need. Explain the two plans in exactly 2 numbered lines (one per plan), then one line with your recommendation based on what she told you, showing the monthly math for her team size. Under 90 words, plain text, and no software jargon ('seat', 'SLA', 'tier', 'provisioning'). Write a prompt that gets that answer.","materialLabel":"Her email and your pricing notes (attached to your prompt automatically)","material":"EMAIL from Janet Cole (Office Manager, Riverbend Food Pantry):\nHi! We have 12 staff and volunteers who'd use the scheduling tool. I'm not techy. Which plan do we need? The most important thing for us is being able to call someone when it breaks, because I'm the only one who deals with this stuff. We don't need fancy reports.\n\nPRICING NOTES (Shiftwell)\n- Starter: $12 per user per month. Email support only (reply within 1 business day). Basic reports. Up to 15 users.\n- Plus: $18 per user per month. Phone support 8 am - 8 pm weekdays plus email. Advanced reports. Unlimited users.\n- Nonprofit discount: 20% off either plan. (Old price list said 15%. Updated to 20% in October.)\n- So for 12 users: Starter = 12 x $12 = $144, minus 20% = $115.20/month. Plus = 12 x $18 = $216, minus 20% = $172.80/month.\n- Annual billing saves another 2 months, but she didn't ask about that.","rules":[{"type":"maxWords","max":90},{"type":"plainText"}],"mistakes":[{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 90 words\" and it often lands well over.","fix":"Cap each part: \"Each line under 22 words.\"","checks":["maxWords"]},{"title":"Comparing everything","why":"The AI lists every feature difference in a table, which she didn't ask for.","fix":"Show it: \"Exactly 2 numbered lines, one per plan, then one recommendation line.\"","checks":["r0"]},{"title":"Recommending without her reason","why":"The AI recommends a plan without tying it to what she said matters, or uses the old 15% discount.","fix":"Add: \"Recommend Plus because she needs phone support. Show 12 x $18 = $216, minus 20% = $172.80.\"","checks":["r1"]},{"title":"Talking like a salesperson","why":"AI pricing answers say \"per seat\" and \"premium tier\", which she won't follow.","fix":"Ban them: \"No seat, SLA, tier or provisioning.\"","checks":["r2"]},{"title":"Forgetting where it gets pasted","why":"AI adds bold and headings by default, which show up as ** and # clutter in her email.","fix":"Add: \"Plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Says who it's for","patterns":["not techy","office manager","plain (words|english|language)","non.?technical"]},{"label":"Ties it to her need","patterns":["phone","call someone"]},{"label":"Shows the math","patterns":["math","12 x","172","20%"]},{"label":"Bans jargon","patterns":["jargon","seat","tier"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Buyers decide faster when the answer starts from their need. Give the AI her reason, the right discount and the words to avoid.","rubricLabels":["Has exactly 2 numbered lines, one for Starter and one for Plus, and says phone support is only on Plus (Starter is email only)","Recommends Plus because she needs to be able to call someone, and shows the monthly math for 12 users with the 20% nonprofit discount ($172.80/month, or 12 x $18 = $216 minus 20%)","Uses none of these words: seat, SLA, tier, provisioning"]}