{"id":"wri-sales-renewal-price-question-reply","audience":"sales","category":"customer-replies","technique":"grounding","title":"Answer a customer's renewal price question with the math","free":false,"task":"A customer asked why her renewal quote went up. Reply under 90 words. The first sentence gives the new annual total, then show the math on its own line, explain the one reason for the change, and end by offering to lock the price with the deadline from your notes. No 'unfortunately', no 'market conditions'. Write a prompt that gets that reply.","materialLabel":"Her email and your account notes (attached to your prompt automatically)","material":"EMAIL from Holly Brandt (Ops Manager, Cedar Point Dental):\nOur renewal quote is way higher than last year. We paid $7,200. What changed?\n\nACCOUNT NOTES (ClearChart, me: Sam)\n- Last year: 20 seats x $30/month x 12 = $7,200.\n- They added 5 seats in June (now 25). That's the only change in usage.\n- List price is unchanged at $30/seat/month for customers who renew before Dec 15. After Dec 15, the new list price of $34 applies.\n- Renewal if signed by Dec 15: 25 x $30 x 12 = $9,000.\n- First draft of the quote accidentally used $34 ($10,200). Corrected quote sent today shows $9,000.\n- Holly's renewal date: Jan 1.\n- Our VP likes reps to mention \"market conditions\" for price increases.","rules":[{"type":"maxWords","max":90}],"mistakes":[{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 90 words\" and it often lands well over.","fix":"Cap each part: \"3 sentences of under 18 words, plus the math line.\"","checks":["maxWords"]},{"title":"Using the wrong quote","why":"The notes include the first draft's $10,200. The AI may use it.","fix":"Say it: \"Sentence 1: your renewal is $9,000 for the year.\"","checks":["r0"]},{"title":"No math, vague reason","why":"The AI says \"pricing was adjusted\" instead of showing it's the 5 added seats.","fix":"Add: \"Math on its own line: 25 x $30 x 12 = $9,000. Reason: 5 seats added in June.\"","checks":["r1"]},{"title":"Stock lines, no deadline","why":"AI blames \"market conditions\" and ends with \"Let me know!\" instead of the Dec 15 offer.","fix":"Add: \"End with: renew by Dec 15 to keep $30/seat. No 'unfortunately' or 'market conditions'.\"","checks":["r2"]}],"promptHints":[{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]},{"label":"Leads with the total","patterns":["first sentence","9,?000"]},{"label":"Shows the math","patterns":["math","25 x","own line"]},{"label":"Gives the real reason","patterns":["5 seats","added","june"]},{"label":"Ends with the deadline","patterns":["dec(ember)?\\s*15","lock","end with"]}],"hint":"Price questions are answered by math, not reassurance. Give the AI the right total, the line of math, the real reason and the deadline.","rubricLabels":["The first sentence (after a greeting) gives the new annual total of $9,000 (not $10,200)","Shows the math on its own line (25 seats x $30 x 12 months = $9,000) and gives the reason: they added 5 seats in June, and the per-seat price did not change","Ends by offering to keep the $30 price if they renew by Dec 15, and never uses 'unfortunately' or 'market conditions'"]}