{"id":"wri-sb-loyalty-program-change-explainer","audience":"small-business","category":"explaining","technique":"constraints","title":"Explain a loyalty program change without upsetting regulars","free":false,"task":"Your coffee shop's loyalty program is changing, and you need a sign by the register. Write exactly 3 numbered lines, each under 14 words: what changes and when, what happens to points people already have, and the one new perk. Then a last line with the date points expire, if any. Plain text, no emojis, no 'exciting news'. Write a prompt that gets that sign.","materialLabel":"Your notes (attached to your prompt automatically)","material":"LOYALTY PROGRAM CHANGE - Bean & Barley Coffee (notes for the sign)\n\nOld program: paper punch card, 10 punches = free drink.\nNew program (starts Jan 2): app or phone number at checkout. 1 point per $1. 50 points = free drink (about the same as the punch card).\n\nOld punch cards:\n- Still honored until March 31. Then they expire.\n- We'll also convert any card with 5+ punches into 25 points if customers bring it in before March 31.\n- (First draft of these notes said Feb 28. Owner moved it to March 31.)\n\nNew perk: free drink on your birthday (must sign up at least a week before).\n\nOther:\n- Prices aren't changing.\n- Many regulars are older and don't use apps; phone number works without the app.\n- Sign goes on the counter, read while waiting in line.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Writing an announcement","why":"The AI writes a cheerful paragraph that no one reads in line.","fix":"Set it: \"Exactly 3 numbered lines, each under 14 words, then an expiry line.\"","checks":["numberedItems"]},{"title":"Leaving out the no-app option","why":"The AI says 'download our app', which loses your older regulars.","fix":"Say it: \"Line 1: app or just your phone number at checkout.\"","checks":["r0"]},{"title":"Using the draft date","why":"The notes mention Feb 28 before the owner changed it.","fix":"Add: \"Punch cards are honored until March 31.\"","checks":["r1"]},{"title":"Hype and emojis","why":"AI signs start with \"☕ Exciting news!\"","fix":"Add: \"No emojis, no 'exciting news'. Plain text.\"","checks":["r2","plainText"]}],"promptHints":[{"label":"Sets the number of lines","patterns":["\\b(3|three)\\b.{0,15}(lines|items|numbered)","numbered"]},{"label":"Mentions the no-app option","patterns":["phone number","no app","without the app"]},{"label":"Uses the right date","patterns":["march 31"]},{"label":"Bans hype","patterns":["emoji","exciting","hype"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"People read a counter sign in a few seconds. Give the AI the count, what each line covers and the current date.","rubricLabels":["Line 1 says the new program starts Jan 2 and works with an app or just a phone number at checkout","Line 2 says old punch cards are honored until March 31 (not Feb 28) and/or cards with 5+ punches convert to 25 points, and the last line gives March 31 as the date punch cards expire","Line 3 names the birthday free drink, and the sign has no emojis and never says 'exciting news'"]}