{"id":"wri-sb-wholesale-inquiry-reply","audience":"small-business","category":"customer-replies","technique":"format","title":"Answer a wholesale inquiry with clear terms","free":false,"task":"A cafe owner asked about buying your coffee wholesale. Reply with a one-line greeting, then exactly 3 numbered lines labeled Price, Minimum and Delivery using the current terms, then one closing question asking when they'd like a free tasting. Under 90 words, plain text. Write a prompt that gets that reply.","materialLabel":"Their email and your wholesale terms (attached to your prompt automatically)","material":"EMAIL from Hana Ito (owner, Little Fern Cafe):\nHi! We're opening a second location and want to switch to a local roaster. We'd need about 20 lbs a week of a medium roast for espresso. Do you do wholesale? What would that cost and do you deliver? We're at 410 Grove St.\n\nWHOLESALE TERMS (Copperline Roasters)\n- Minimum order: 10 lbs per week.\n- Price: 10-19 lbs/week: $13/lb. 20+ lbs/week: $11/lb. (Old sheet said $12 for 20+; changed Oct 1 when we got a better green coffee contract.)\n- Delivery: free on Tuesdays within 15 miles of the roastery. Grove St is 6 miles away.\n- Free tasting (cupping) at the roastery for new wholesale accounts.\n- Payment: net 15.\n\nMY NOTES\n- 20 lbs x $11 = $220/week.\n- Our espresso blend \"Night Owl\" is the medium roast most cafes use.\n- We're short on staff for Thursday deliveries.","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":90},{"type":"plainText"}],"mistakes":[{"title":"Not setting the shape","why":"The AI writes a long sales email that buries the terms in paragraphs.","fix":"Show it: \"Exactly 3 numbered lines: 1. Price: ... 2. Minimum: ... 3. Delivery: ...\"","checks":["numberedItems","r1"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 90 words\" and it often lands well over.","fix":"Cap each part: \"Each line under 16 words.\"","checks":["maxWords"]},{"title":"Using last year's price","why":"The notes mention the old $12 rate. The AI may quote it.","fix":"Say it: \"Price: $11/lb at 20+ lbs a week.\"","checks":["r0"]},{"title":"No next step","why":"The AI ends with \"Let me know if you have questions!\" instead of booking a tasting.","fix":"Add: \"End by asking when they'd like a free tasting.\"","checks":["r2"]},{"title":"Forgetting where it gets pasted","why":"AI adds bold and headings by default, which show up as ** and # clutter in their inbox.","fix":"Add: \"Plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Sets the number of lines","patterns":["\\b(3|three)\\b.{0,15}(lines|items|numbered)","numbered"]},{"label":"Gives the labels","patterns":["price","minimum","delivery","label"]},{"label":"Uses the current price","patterns":["\\$?11","current"]},{"label":"Ends with the tasting","patterns":["tasting","end (with|by)"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Wholesale buyers compare terms side by side. Give the AI the labels, the current price and the next step.","rubricLabels":["The Price line gives $11/lb for 20+ lbs a week (not $12), with or without the weekly total of $220","The 3 numbered lines are labeled Price, Minimum and Delivery in that order, with the minimum of 10 lbs a week and free Tuesday delivery (Grove St is within 15 miles)","Ends with a question asking when they'd like to come in for a free tasting, with nothing after it except a sign-off"]}