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Rewrite an engineer's draft in your brand's voice

Practice: Getting the tone right. About 5 minutes.

About this exercise

An engineer wrote the in-app message for Orbitly's new Status Digest feature, and it reads like a press release. Rewrite it in Orbitly's voice from the style guide, as an in-app message under 45 words in plain text. Open with what the reader gets (fewer status meetings), talk to the reader as "you", and use at least one contraction. Use the current customer number, and don't mention the internal code name. Write a prompt that gets that message.

Common mistakes when you ask AI for this

  • Saying "make it sound better". The AI polishes the draft but keeps its corporate words and its excitement, because you didn't point it at the rules. Try: Add: "Follow the style guide: no banned words, never 'users', no exclamation marks."
  • Keeping the draft's order. AI rewrites sentence by sentence, so the message still opens with what Orbitly built, not what the reader gets. Try: Add: "Open with the reader's benefit: fewer status meetings. Talk to them as 'you' and use contractions."
  • Carrying over stale facts. The draft's 10,000 figure and the code name look official, so the AI keeps them. Try: Add: "Use Priya's Nov 1 note: more than 8,000 teams. Never say Atlas."
  • Trusting the AI to count words. AI is bad at counting. Ask for "under 45 words" and it often lands well over. Try: Cap each part: "3 sentences, each under 12 words."
  • Forgetting where it's shown. AI bolds the feature name, and the in-app message box shows the asterisks. Try: Add: "Plain text, no bold."

What a strong prompt includes

  • Points to the style guide
  • Says how to open
  • Uses the current facts
  • Sets a word limit
  • Asks for plain text

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