Write one positioning line per audience from approved claims

About this exercise

You're aligning sales and marketing on how to describe Brightwell, a staff scheduling app, to 3 audiences. Write exactly 3 numbered lines in the shape For [audience]: one sentence, each under 18 words, each leading with what that audience cares about most per the research. Use only approved claims, and reply with only the plain-text list.

Common mistakes when you ask AI for this

• One message for everyone. The AI writes one positioning statement and lists all features. Try: Ask for one line per audience: "For [audience]: one sentence."
• Ignoring the research. The AI picks benefits it thinks matter instead of what each group said. Try: Add: "Lead each line with that audience's top concern from the research."
• Using rejected claims. "Cuts labor costs 20%" is the most persuasive line, so the AI uses it. Try: Add: "Only approved claims. No 20% labor or every-POS claims."
• Getting formatting. The AI bolds the audience names and adds explanations. Try: Add: "Plain text, no notes."

What a strong prompt includes

• Names the audiences
• Sets the line shape
• Uses the research
• Uses only approved claims
• Asks for only the list

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