Library › Marketing AI › Marketing and content
Write LinkedIn ad intros that use this quarter's pricing
Practice: Setting limits and rules. About 5 minutes.
About this exercise
You're writing LinkedIn ad intros for Tallypay, a payroll app for restaurants, and LinkedIn cuts the text off after about 150 characters. You need exactly 4 numbered intros, each under 25 words and each ending with "Book a 15-min demo." Use the pricing in Finance's update, never mention a free trial, and skip the "#1 payroll app" claim nobody can source. Reply with only the plain-text list.
Common mistakes when you ask AI for this
- Asking for "some ad ideas". The AI writes 5 to 10 variants under bold labels like "Variant A: Time savings". Try: Set the count and shape: "Exactly 4 numbered intros, plain text."
- Not setting a length or ending. AI writes 40-word intros that LinkedIn cuts off, each with a different call to action. Try: Add: "Each under 20 words, ending with: Book a 15-min demo."
- Using the brief's first pricing. The $8 price and free trial come first in the brief, and the AI grabs them. Try: Add: "Use Finance's Oct 2 update: $6 per employee, no free trial."
- Letting an unsourced claim through. The AI likes bold claims like "#1 payroll app" and repeats them from the Slack notes. Try: Add: "Don't say #1, best or leading."
What a strong prompt includes
- Says how many
- Limits each intro
- Sets the call to action
- Uses the updated pricing
- Asks for only the list
Related exercises
- Announce a referral bonus with the steps to claim it (Marketing AI · HR and recruiting)
- Announce the employee assistance program in three steps (Writing AI · HR and recruiting)
- Answer a patient portal message about delayed lab results (Writing AI · Nurses and healthcare workers)
- Answer a refill request without promising approval (Writing AI · Nurses and healthcare workers)
- Answer an angry 'I unsubscribed' email honestly (Marketing AI · Marketing and content)