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Write booth opener lines for each kind of trade show visitor

Practice: Saying who it's for. About 5 minutes.

About this exercise

You're prepping booth staff for Coldline Logistics at a food distribution trade show. Write exactly 3 numbered lines in the shape Visitor type: opener line, one each for the 3 visitor types in your notes, each opener under 18 words and built on that visitor's top worry. Don't mention the giveaway (it was cancelled), and reply with only the plain-text list.

Common mistakes when you ask AI for this

  • One pitch for everyone. The AI writes a single elevator pitch about the company. Try: Ask for one opener per visitor type.
  • Pitching features, not worries. The AI leads with features instead of the visitor's problem. Try: Add: "Build each opener on that visitor's top worry."
  • Promising the giveaway. "Stop by for a free cooler!" is a classic booth line, and it's in the notes. Try: Add: "No giveaway. No 15% fuel claim."
  • Getting a script. The AI writes a full booth script with bold sections. Try: Add: "Exactly 3 numbered lines, plain text."

What a strong prompt includes

  • Names the visitor types
  • Builds on their worry
  • Drops the giveaway
  • Sets the line shape
  • Asks for only the list

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