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Write win-back subject lines without guilt or discounts

Practice: Getting the tone right. About 5 minutes.

About this exercise

You're emailing lapsed customers of Juniper Meals, a meal-prep delivery service, about the new menu. Write exactly 4 numbered subject lines, each under 8 words, each naming something new from the notes. No guilt lines ("we miss you", "where did you go"), no discount (none approved), and reply with only the plain-text list.

Common mistakes when you ask AI for this

  • Guilt-tripping. "We miss you!" is the AI's default win-back line. Try: Add: "No we miss you, come back or where did you go."
  • Adding a discount. Win-back emails in the AI's training always include an offer. Try: Add: "No discount or percent off."
  • Vague lines. The AI writes "Big changes inside" without saying what. Try: Add: "Each names one new thing, aimed at why people left."
  • Getting a long list. The AI gives 10 options in bold groups. Try: Add: "Exactly 4 numbered lines, plain text."

What a strong prompt includes

  • Says how many
  • Names what's new
  • Rules out guilt
  • Rules out discounts
  • Asks for only the list

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