Library › Marketing AI › Small business owners

Promote a kids' workshop to the parents who sign up

Practice: Saying who it's for. About 5 minutes.

About this exercise

You own Fern & Fig plant shop, and the local elementary school will run your kids' terrarium workshop blurb in its parent newsletter. Write it to parents, not kids: say who it's for (ages 6 to 10), that a parent stays for the class, the date and price, and what their child takes home. Use the corrected details and leave out the shop's other events. Keep it under 70 words, plain text, no emojis, with the sign-up link as the very last line. Write a prompt that gets that blurb.

Common mistakes when you ask AI for this

  • Not saying who will read it. The AI writes a fun ad to kids ("Get your hands dirty!") and skips what parents need, like the age range and that they must stay. Try: Add: "Write to parents. Say it's for ages 6 to 10 and that a parent stays for the class."
  • Using the first date and price. The original Saturday date and $25 price come first in the notes, and the AI often uses them. Try: Add: "Use Tess's Nov 6 update: Sunday, March 9, $28 per child. Leave out the other events."
  • Leaving the ending open. AI ends with a cheerful sign-off and emojis after the link, so parents miss where to sign up. Try: Add: "No emojis. End with the link fernandfig.example/kids as the last line."
  • Trusting the AI to count words. AI is bad at counting. Ask for "under 70 words" and it often lands well over. Try: Cap each part: "4 sentences, each under 14 words, then the link."
  • Forgetting it's a newsletter. AI adds a bold title or headings that the school's newsletter tool shows as symbols. Try: Add: "Plain text, no bold, no title."

What a strong prompt includes

  • Says who's reading
  • Uses the corrected details
  • Leaves out the other events
  • Ends with the link
  • Sets a word limit

Practice this now ↑

Related exercises