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Brief an agent to update deal stages only on real evidence

  • For Sales and customer success
  • You practice Keeping the AI to your sources
  • Time about 5 minutes

About this exercise

You want an AI agent to update your CRM from this week's deal notes. Write its brief: mark a deal Closed Won only if there's a signed order form, Closed Lost only if the customer said no in writing, otherwise update the next step and leave the stage alone; never change a deal amount; and send anything unclear to you with ASK_HUMAN. Output exactly 6 numbered plain-text lines: one per deal in order, then DONE.

Common mistakes when you ask AI for this

  • Not showing the log format. Left alone, the AI writes a friendly report with headings instead of a checkable action log. Try: Show it literally: "Format every line like 1. ACTION: tool(args), then ASK_HUMAN: and DONE: lines. Plain text."
  • No evidence rule. The AI marks deals won when the customer sounds happy. Try: Add: "Closed Won only with a signed order form. Closed Lost only with a written no."
  • Letting it change amounts. The AI updates the deal to a number mentioned in passing. Try: Add: "Never change a deal amount."
  • Treating silence as a no. The rep's hunch makes the AI close out a deal nobody declined. Try: Add: "If it's unclear, update the next step or ASK_HUMAN."

What a strong prompt includes

  • Requires evidence to close
  • Forbids amount changes
  • Handles unclear deals
  • Rules out made-up data
  • Shows the action-log format

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