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Write a 4-question FAQ for reps facing "we already have a vendor"

  • For Sales and customer success
  • You practice Showing an example of what you want
  • Time about 5 minutes
  • Level Intermediate

About this exercise

Write an FAQ for new reps with exactly 4 pairs. Each pair is two lines: "Q: ..." (what the prospect says) then "A: ..." (what the rep says, under 25 words, in first person, spoken language). Cover these four situations in this order: loyal to vendor, contract not expired, switching is a hassle, vendor is cheaper. Use only the facts in the notes, no claims about the competitor's quality. Plain text.

Common mistakes when you ask AI for this

  • Using the outdated cheat sheet. The AI repeats the 3-week migration and annual contract. Try: Add: "Ignore the 2024 cheat sheet; use the approved facts."
  • Trashing the competitor. The AI says the other tool is unreliable to win the point. Try: Add: "Never criticize the competitor."
  • Wrong order or count. The AI adds extra objections. Try: Add: "Exactly 4 pairs in this order: ..."
  • Long answers. The AI writes paragraphs per answer. Try: Add: "Each A under 25 words."

What a strong prompt includes

  • Sets the Q/A format
  • Orders the four situations
  • Limits answer length
  • Bans trash talk
  • Ignores the old sheet

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