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Fill a demo brief for the sales engineer
- For Sales and customer success
- You practice Asking for a format you can use
- Time about 5 minutes
- Level Beginner
About this exercise
Fill a demo brief for your sales engineer, Kofi, from the discovery notes. Write five plain-text lines starting exactly Audience:, Pain to show:, Must not show:, Competitor in play:, Success looks like:. Use only the notes, and write "Not discussed" for anything missing. Under 90 words.
Common mistakes when you ask AI for this
- Showing unfinished features. The AI suggests demoing payments or Salesforce sync. Try: Add: "Must not show: features in beta or not available."
- Missing labels. The AI writes a narrative brief. Try: Add: "Five plain-text lines with exactly these labels."
- Generic pain. The AI says 'improve efficiency'. Try: Add: "Pain to show uses the pain described in the notes."
- Too long. The AI adds demo flow suggestions. Try: Add: "Under 90 words."
What a strong prompt includes
- Lists the labels
- Uses the notes only
- Handles unknowns
- Names the exclusion idea
- Caps length
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