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Write a Midjourney prompt for a wide website hero banner

  • For Marketing and content
  • You practice Setting limits and rules
  • Time about 5 minutes

About this exercise

You're launching the Stridewell Tempo running shoe and need the website hero image from Midjourney. Get Claude to write one paste-ready Midjourney prompt: a single plain-text paragraph under 100 words that ends with --ar 3:1 and a --no list. The shoe sits on the right third, the left half stays dark and empty for the headline, it uses the launch colorway (not the sample), and there are no people, no text and no other brands' logos.

Common mistakes when you ask AI for this

  • Not naming the tool. Without "Midjourney", the AI skips --ar 3:1 and you get a square image that can't fill the banner. Try: Add: "End with --ar 3:1 --no people, text, logos."
  • No room for the headline. The AI centers the shoe, so the white headline lands on top of it. Try: Add: "Shoe on the right third, left half dark and empty."
  • Using the sample colors. The brief mentions the white and red samples first, and the AI may describe them. Try: Add: "Launch colorway only: slate gray #4A5568, volt green #C6F432 sole."
  • Following kickoff ideas. The AI adds a famous runner or a crushed rival shoe. Try: Add: "No people, no other brands."
  • Getting options and tips. The AI gives several versions with headings. Try: Add: "Output only the prompt, one plain-text paragraph, about 55 words."

What a strong prompt includes

  • Names the tool
  • Sets the wide shape
  • Saves room for the headline
  • Gives the launch colors
  • Excludes people and logos

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