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Brief an assistant to clean a CRM export without guessing

  • For Sales and customer success
  • You practice Keeping the AI to your sources
  • Time about 5 minutes

About this exercise

Before the quarterly import, you want an AI assistant to clean your CRM export. Write its brief: fill a blank only when another row of the export gives the answer, never invent emails or phones, flag each suspected duplicate pair to you with ASK_HUMAN instead of merging, and never delete. Output a plain-text numbered action log of at most 8 lines ending with a DONE line counting updates and questions.

Common mistakes when you ask AI for this

  • Not showing the log format. Left alone, the AI writes a friendly report with headings instead of a checkable action log. Try: Show it literally: "Format every line like 1. ACTION: tool(args), then ASK_HUMAN: and DONE: lines. Plain text."
  • Letting it merge or delete. Asked to clean data, the AI merges duplicates itself, and a wrong merge loses history you can't get back. Try: Add: "Never merge or delete. Flag each possible duplicate pair with ASK_HUMAN."
  • Allowing guesses. The AI fills blanks with plausible emails like nina.park@brightwater.com. Try: Add: "Fill a blank only if another row shows the answer. Never guess emails or phones."
  • No finish line. Without a done rule you can't see how much changed. Try: Say: "End with DONE: N updates, N questions."

What a strong prompt includes

  • Forbids merging or deleting
  • Rules out made-up data
  • Flags duplicates
  • Makes it ask before anything risky
  • Shows the action-log format

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