Write a positioning statement backed by your own research

About this exercise

You own Nook & Desk, a coworking space, and need a positioning statement for your website brief. Write it in exactly 2 sentences using the template For [target] who [need], Nook & Desk is the [category] that [benefit]. Unlike [alternative], we [difference]. Aim it at the group your member research points to, don't name any competitor, and build the difference on a fact from the notes, not on price. Plain text, nothing else.

Common mistakes when you ask AI for this

• Not giving the template. The AI writes a mission-style paragraph or several options. Try: Paste the template and say "exactly 2 sentences".
• Aiming at everyone. AI picks the broadest audience, as Jordan wanted. Try: Add: "Target the group the survey points to: remote-working parents of young kids."
• Naming the rival or the price. AI uses the most concrete comparison it sees: Hive Desk, and cheaper. Try: Add: "Don't name competitors. No price claims; we're not cheaper."
• Getting extras. The AI adds a heading and a note on why the statement works. Try: Add: "Output only the 2 sentences, plain text."

What a strong prompt includes

• Gives the template
• Sets the length
• Names the target from research
• Rules out competitor names
• Rules out price claims

Practice this now ↑

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