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Write ad pairs for a moving company without false credentials
Practice: Keeping the AI to your sources. About 5 minutes.
About this exercise
You own Steady Hands Moving and are writing social ads. Write exactly 3 numbered pairs in the shape Headline | Description, with the headline under 8 words and the description under 20 words. Only claim credentials you actually have (licensed and insured, not bonded), don't say cheapest, and reply with only the plain-text list.
Common mistakes when you ask AI for this
- Copying the old flyer. "Licensed, bonded and insured" is a stock phrase the AI loves, and it's in the notes. Try: Add: "Licensed and insured only. Never say bonded."
- Claiming low prices. "Affordable" and "cheapest" are the AI's default mover hooks. Try: Add: "Don't say cheapest. We win on care."
- Not giving the pair shape. The AI writes full ads with emojis and bold headlines. Try: Ask for pairs: "Headline | Description, headline under 6 words."
- Getting extras. The AI adds an intro and targeting tips. Try: Add: "Exactly 3 numbered lines, nothing else."
What a strong prompt includes
- Asks for pairs
- Says how many
- Keeps credentials true
- Rules out price claims
- Asks for only the list
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