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Outline a case study showing what you have and what's still missing

  • For Marketing and content
  • You practice Asking for a format you can use
  • Time about 5 minutes
  • Level Intermediate

About this exercise

You're starting a case study on Quarry Print Shop, but the interview was short. Write a prompt for an outline with exactly 5 capital headings (THE CHALLENGE, WHY THEY CHOSE US, WHAT THEY DID, THE RESULT, WHAT'S NEXT), each followed by a "Have:" line using only the notes and a "Need:" line saying what's still missing. Write "Nothing yet" in Have when the notes have nothing. Plain text, under 150 words.

Common mistakes when you ask AI for this

  • Using the sales guess. The AI turns 5 hours a week into a result. Try: Say: "Have lines use only facts from the notes."
  • Skipping the missing items. The AI fills every section with plausible text. Try: Say: "Write 'Nothing yet' when the notes have nothing, and list what's missing under Need."
  • Missing headings. The AI invents its own section names. Try: List the five headings in capitals.
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
  • Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.

What a strong prompt includes

  • Lists the five headings
  • Has Have and Need lines
  • Uses only notes for Have
  • Handles missing material
  • Caps length

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