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Write a story headline, subhead and pull quote from approvals

  • For Marketing and content
  • You practice Keeping the AI to your sources
  • Time about 5 minutes
  • Level Beginner

About this exercise

Marlow Dental approved parts of their story about the Bookwise booking tool. Write a prompt for exactly three plain-text lines: "Headline:" (10 words or fewer, no quotation marks), "Subhead:" (one sentence under 20 words using the approved result) and "Pull quote:" (the approved quote, copied word for word in quotation marks, with the speaker's name). Use nothing that isn't approved. Under 60 words.

Common mistakes when you ask AI for this

  • Reusing the old headline. The AI echoes 'slashes no-shows' because it sounds strong. Try: Say: "Use only approved items; no claims about no-shows or savings."
  • Changing the quote. The AI tidies the quote or merges it. Try: Say: "Copy the approved quote word for word."
  • Missing the labeled lines. The AI writes a paragraph. Try: Name the three labels.
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
  • Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.

What a strong prompt includes

  • Names the three labels
  • Requires the exact quote
  • Limits to approvals
  • Caps headline and subhead
  • Asks for plain text

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