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Rewrite a stiff executive quote so it sounds like a person

  • For Communications and PR
  • You practice Getting the tone right
  • Time about 5 minutes
  • Level Intermediate

About this exercise

A press release includes a stiff quote from Hana Ito, VP of Product at Glasswing Systems. Write a prompt that rewrites it in a natural spoken voice: first person, exactly 2 sentences, under 35 words, with one concrete fact from the facts list, followed by the attribution line "- Hana Ito, VP of Product, Glasswing Systems". No word like thrilled, excited, pleased, delighted, leverage or best-in-class. Plain text.

Common mistakes when you ask AI for this

  • Keeping the corporate words. The AI trims but keeps 'best-in-class' or 'excited'. Try: Name the banned words.
  • Using several facts. The AI crams all three facts in. Try: Say: "Use exactly one approved fact."
  • Wrong length. The AI writes 3 to 4 sentences. Try: Say: "Exactly 2 sentences, under 35 words."
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."

What a strong prompt includes

  • Asks for a spoken voice
  • Sets sentences and length
  • Limits to one approved fact
  • Names banned words
  • Gives the attribution line

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