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Write a landing page hero from a spec that promises only what ships

  • For Small business owners
  • You practice Keeping the AI to your sources
  • Time about 5 minutes
  • Level Beginner

About this exercise

You write the homepage hero for Quillstack, a note-taking app for small teams. Write a prompt for exactly three plain-text lines: "Headline:" (8 words or fewer), "Subhead:" (under 20 words), and "Button:" (3 words or fewer). Promise only what ships today. Do not mention features that are in beta or planned, and don't use the words revolutionary, effortless or AI-powered.

Common mistakes when you ask AI for this

  • Promising beta features. The AI loves the assistant summaries and works them into the hero. Try: Add: "Promise only features that ship today; skip beta and planned ones."
  • Reusing the old buzzwords. The AI echoes the current homepage line. Try: Name the banned words: revolutionary, effortless, AI-powered.
  • Going past the limits. Headlines get long without a word cap. Try: Give each line a cap, like 'Headline 8 words or fewer'.
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
  • Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.

What a strong prompt includes

  • Names the three labels
  • Caps each line
  • Limits to shipping features
  • Bans buzzwords
  • Asks for plain text

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