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Pick the lead message angle by counting positive interview mentions

  • For Marketing and content
  • You practice Keeping the AI to your sources
  • Time about 5 minutes
  • Level Advanced

About this exercise

Eight customers were interviewed and each mention of a benefit was tagged as positive or negative. Write a prompt for a markdown table with columns Angle | Positive | Negative covering the four angles in the tags, then a last line starting "Lead with:" that names the angle with the most positive mentions and its count out of 8 interviews. Count positives and negatives separately. Under 80 words, no other text.

Common mistakes when you ask AI for this

  • Counting all mentions. The AI adds positives and negatives and favors support. Try: Add: "Count positives and negatives separately; lead with the most positive mentions."
  • Miscounting. Tag sheets lead to off-by-one counts. Try: Ask the AI to list the interview numbers behind each count.
  • Skipping the count in the last line. The AI names a winner with no number. Try: Say: "Give the count out of 8."
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
  • Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.

What a strong prompt includes

  • Names the table columns
  • Counts separately
  • Gives the last-line label
  • Asks for a count out of 8
  • Caps length

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