Library › Marketing AI › Product managers
Build a signup funnel table and name the step with the biggest drop
- For Product managers
- You practice Asking for a format you can use
- Time about 5 minutes
- Level Intermediate
About this exercise
You're reviewing the Cirrus signup funnel. Write a prompt for a markdown table with columns Step | Users | % of previous step (whole number) for all five steps, with the first step showing a dash. Then a line starting "Biggest drop:" naming the step with the lowest % of previous step and that percent, and a line starting "Overall:" showing last step divided by first step to one decimal. Under 80 words, no other text.
Common mistakes when you ask AI for this
- Using the biggest absolute loss. The AI points at the 13,000 lost before pricing. Try: Say: "Biggest drop = the lowest % of previous step."
- Miscomputing the overall rate. The AI divides by the wrong step. Try: Say: "Overall = verified / visited, one decimal."
- Missing dash or percent. The AI leaves the first row blank or shows decimals. Try: Say: "Dash for the first step; whole-number percents."
- Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
- Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.
What a strong prompt includes
- Names the columns
- Defines biggest drop
- Gives overall formula
- Asks for rounding
- Caps length
Related exercises
- Adapt one ad image to 3 sizes with Midjourney (Image & Video AI · Marketing and content)
- Age open requisitions as of today and flag the old ones (Finance AI · FP&A and financial analysts)
- Announce a $29 to $39 price increase to loyal customers (Marketing AI · Marketing and content)
- Announce a new regional structure with a reporting table (Leadership AI · Executives)
- Announce a referral bonus with the steps to claim it (Marketing AI · HR and recruiting)