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Build a fair comparison table that admits where the rival is ahead
- For Sales and customer success
- You practice Keeping the AI to your sources
- Time about 5 minutes
- Level Intermediate
About this exercise
Make a markdown table with columns Area | Us | Competitor | Stronger and exactly 4 rows in the order given. Stronger is exactly Us, Competitor or Equal, decided only by the verified facts in the notes. Where the competitor is ahead, say so. No adjectives. Every cell under 9 words. Nothing outside the table.
Common mistakes when you ask AI for this
- Hiding where the competitor is ahead. The AI writes Equal for the mobile app. Try: Add: "Say where the competitor is ahead."
- Accepting the unverified claim. The AI marks Competitor stronger on setup. Try: Add: "Unverified claims are Not verified."
- Adjectives and long cells. The AI writes 'lightweight' and long cells. Try: Add: "No adjectives; each cell under 9 words."
- Wrong rows or extra text. The AI adds rows and commentary. Try: Add: "Exactly 4 rows; nothing outside the table."
What a strong prompt includes
- Names the columns
- Fixes the rows
- Allows competitor-ahead
- Handles unverified facts
- Bans adjectives
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