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Decline an RFP politely without promising a roadmap

  • For Sales and customer success
  • You practice Getting the tone right
  • Time about 5 minutes
  • Level Intermediate

About this exercise

Write a plain-text email from Marcus to Elena Ruiz (Procurement, Summit Schools) declining to bid. Under 90 words. The first sentence states the decision. Give the on-premise requirement as the only reason. Say you will not submit by the Nov 20 deadline. Offer to stay in touch. Do not promise a future on-premise product or criticize the RFP.

Common mistakes when you ask AI for this

  • Promising a roadmap. The AI says 'we're exploring on-premise options'. Try: Add: "Do not promise or hint at a future on-premise product."
  • Criticizing the RFP. The AI hints the scoring favors an incumbent. Try: Add: "Give the on-premise requirement as the only reason; no criticism."
  • Burying the decision. The AI starts with thanks and appreciation for a paragraph. Try: Add: "The first sentence states the decision."
  • Long reply. The AI adds a pitch about cloud benefits. Try: Add: "Plain text, under 90 words, signed Marcus."

What a strong prompt includes

  • Decision first
  • Only reason
  • No roadmap
  • Stay in touch
  • Plain text and cap

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