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Choose an attribution window with the numbers shown

  • For Marketing and content
  • You practice Setting limits and rules
  • Time about 5 minutes
  • Level Intermediate

About this exercise

Marketing must pick a 7-day or 30-day attribution window for reporting email results. Write exactly 4 labeled lines in plain text, under 90 words: 7-day, 30-day, Within 7 days and Recommendation. Show the share math, apply the criterion in the notes, and make Recommendation start with Use 7-day or Use 30-day.

Common mistakes when you ask AI for this

  • Matching paid social. The AI picks 7-day to be consistent with social. Try: Add: "Apply the criterion: the window must cover the 12-day median."
  • No share math. The AI says '30-day shows more orders' without the 46.2%. Try: Add: "Within 7 days: 420 / 910 = 46.2%."
  • Hedged recommendation. The AI says 'it depends'. Try: Add: "Recommendation starts with Use 30-day or Use 7-day."
  • Leaving the format to chance. The AI picks its own length and layout unless told the exact shape. Try: Add: "Plain text, no bold or headings."
  • Trusting the AI to count words. AI is bad at counting. Ask for a total word limit and it often lands over it. Try: Cap each part instead, for example "each line under 15 words."

What a strong prompt includes

  • Gives the four labels
  • Shows the share
  • States the criterion
  • Fixes the opener
  • Rules out fluff

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