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Rewrite one pitch for a CFO and an IT director

  • For Sales and customer success
  • You practice Saying who it's for
  • Time about 5 minutes
  • Level Intermediate

About this exercise

Rewrite the base email for two readers. Write exactly two plain-text blocks starting "For the CFO:" and "For the IT Director:", each under 40 words. Use only facts from the notes. The CFO block uses a figure with its source; the IT block has no money figures. Both end by asking for a 15-minute call. Under 100 words in total.

Common mistakes when you ask AI for this

  • Inventing a result. The AI writes 'cut waste by 20 percent'. Try: Add: "No results or guarantees; use only the facts listed."
  • Same message twice. The AI changes a few words but pitches both the same way. Try: Add: "CFO block: write-offs figure with its source. IT block: SOC 2 and SAP, no money figures."
  • Claiming Oracle support. The AI says it integrates with all major ERPs. Try: Add: "Mention only the SAP integration; do not claim Oracle."
  • Wrong layout or length. The AI adds subject lines and long paragraphs. Try: Add: "Two plain-text blocks, each under 40 words, under 100 words total."

What a strong prompt includes

  • Names the two blocks
  • Uses sourced figure
  • Tailors the IT block
  • Bans invented claims
  • Sets the ask

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