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Summarize a campaign post-mortem for the CEO with one decision

  • For Executives
  • You practice Saying who it's for
  • Time about 5 minutes
  • Level Intermediate

About this exercise

Your CEO, Farah, reads post-mortems on her phone. Write a prompt for exactly three plain-text lines labeled "What worked:", "What didn't:" and "Decision needed:", each under 22 words. The decision must be exactly one choice with a deadline, and the lines may use only numbers from the notes. No greeting, intro or sign-off.

Common mistakes when you ask AI for this

  • Offering several decisions. The AI lists the video and redesign as decisions. Try: Say: "Decision needed is exactly one choice with its deadline."
  • Ignoring the tracking gap. The AI treats social numbers as exact. Try: Say: "Note the tracking gap when citing social numbers."
  • Too long for a phone. The AI writes a full report. Try: Say: "Three lines, each under 22 words."
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."

What a strong prompt includes

  • Names the reader
  • Gives the three labels
  • Requires one decision with deadline
  • Mentions the data caveat
  • Caps length

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