Library › Marketing AI › Product managers
Script a call answer to "how do you compare?" with approved proof
- For Product managers
- You practice Saying who it's for
- Time about 5 minutes
- Level Advanced
About this exercise
A prospect asks your team on a call how Trailhead CRM compares to Cormorant. Write a prompt for a 3-sentence spoken answer the rep can say in about 20 seconds, under 55 words, plain text with no headings or labels. It must mention one approved strength of ours and one honest area where Cormorant is stronger, and it must not mention pricing. Leave out unapproved claims.
Common mistakes when you ask AI for this
- Claiming we're cheaper. The AI reaches for price in comparison answers. Try: Say: "Don't mention pricing or being cheaper."
- Skipping the honest concession. AI sales scripts only flatter. Try: Say: "Include one area where Cormorant is stronger, from the approved points."
- Writing a list instead of speech. The AI uses headings and bullets in a script. Try: Say: "Three spoken sentences, plain text, no labels."
- Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
- Too many sentences. AI keeps going past the length asked for. Try: State the sentence cap and cap each part.
What a strong prompt includes
- Says it's spoken
- Sets sentence count
- Requires a concession
- Limits to approved points
- Bans price and other claims
Related exercises
- Announce a $29 to $39 price increase to loyal customers (Marketing AI · Marketing and content)
- Announce a delay to three audiences with different limits (Leadership AI · Communications and PR)
- Announce a referral bonus with the steps to claim it (Marketing AI · HR and recruiting)
- Announce one feature separately to admins and to end users (Customer Support & Success AI · Customer success managers)
- Answer "we'll build it ourselves" with their own numbers (Sales AI · Sales and customer success)