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Score four leads with point rules and mark who is MQL

  • For Marketing and content
  • You practice Catching mistakes and made-up facts
  • Time about 5 minutes
  • Level Advanced

About this exercise

Your lead scoring rules award points and a lead becomes an MQL at 40 points or more. Write a prompt for a markdown table with columns Lead | Points math | Total | MQL? for all four leads, where Points math shows each added or subtracted amount (like 20 + 10 - 10) and MQL? is Yes only at 40 or more. End with a line "MQLs:" listing the names. Under 100 words, no other text.

Common mistakes when you ask AI for this

  • Counting each pricing visit. The AI adds +20 per visit. Try: Say: "Pricing page counts once, however many visits."
  • Flagging Dev anyway. The AI follows the sales team's request. Try: Say: "Apply only the rules."
  • Missing the free-address penalty. The AI forgets the -10. Try: Say: "Show each added or subtracted amount."
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
  • Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.

What a strong prompt includes

  • Names the table columns
  • Shows the points math
  • Counts the pricing page once
  • Applies the threshold
  • Gives the MQL list line

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