Library › Marketing AI › Product managers
Apply a ship rule to a test: signup lift with a refund guardrail
- For Product managers
- You practice Catching mistakes and made-up facts
- Time about 5 minutes
- Level Advanced
About this exercise
Your team's rule for the new pricing page test is to ship only if signups rise by at least 5% relative and the refund rate (refunds divided by signups) doesn't get worse by more than 1 percentage point. Write a prompt for exactly 3 plain-text lines: "Lift:" with the relative signup lift shown with its numbers, "Guardrail:" with both refund rates and the difference, and "Decision:" Ship or Don't ship plus a reason under 12 words. Under 80 words.
Common mistakes when you ask AI for this
- Shipping on the lift alone. The AI follows the excited lead and ignores refunds. Try: Say: "Ship only if both conditions pass; the refund rate is a guardrail."
- Dividing by visitors for refunds. Refund rate uses signups, not visitors. Try: Say: "Refund rate = refunds / signups."
- Skipping the numbers. A verdict without math can't be checked. Try: Say: "Show the numbers on each line."
- Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
- Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.
What a strong prompt includes
- Names the three labels
- States the refund formula
- Requires both conditions
- Shows numbers
- Caps reason and length
Related exercises
- Accrue unpaid wages for the working days after the last pay period (Finance AI · Accountants)
- Age a returns queue in business days and flag the ones over the limit (Customer Support & Success AI · Customer support teams)
- Alert sales to a competitor's price change, facts only (Research & AI Search · Product managers)
- Announce a $29 to $39 price increase to loyal customers (Marketing AI · Marketing and content)
- Announce a referral bonus with the steps to claim it (Marketing AI · HR and recruiting)