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Audit six tracking links against the naming rules

  • For Marketing and content
  • You practice Catching mistakes and made-up facts
  • Time about 5 minutes
  • Level Intermediate

About this exercise

You're auditing tracking links before a send. Write a prompt for a markdown table with columns Link # | Problem for the six links, where Problem is "Uppercase" if any utm value has a capital letter, "Missing medium" if utm_medium is absent, "Wrong campaign" if utm_campaign isn't winter-promo-2027, "Underscore" if a value uses an underscore, or "OK". If several apply, use the first in that order. End with a line "OK: N of 6". Under 80 words, no other text.

Common mistakes when you ask AI for this

  • Fixing the links. The AI rewrites the broken URLs. Try: Say: "Do not fix any links; audit only."
  • Missing the subtle issues. The AI skims and calls link 2 or 5 fine. Try: Say: "Check each utm value for capitals and underscores."
  • Wrong table shape. The AI adds columns or sentences. Try: Name the two columns and the exact Problem words.
  • Letting markdown through. AI adds bold text and headings by default. Try: Add: "Plain text only, no bold, no headings."
  • Trusting the AI to count words. AI is bad at counting and often runs past a word limit. Try: Cap each part (for example "each line under 15 words") so the total lands well under the limit.

What a strong prompt includes

  • Names the columns
  • Lists the problem labels
  • Gives the priority order
  • Bans fixing
  • Gives the count line

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